Bright, welcoming home page and clearly organized, detailed vehicle information, below.
The Import Concern website redesign was a long but rewarding process. Import Concern sells vehicles via its website - there is no storefront where customers can browse for a vehicle. The old IC website was hard to navigate and poorly organized, making the search for a unique right-hand-drive Japanese vehicle tedious and unrewarding, which it most definitely should not be.
I stepped in and completely overhauled the website, starting with a visual makeover and clear, easy-to-use navigation. Next, the detailed vehicle information was clearly organized, allow potential customers to see all the vehicle's pertinent information at a glance. A news system using WordPress was also created for this site, allowing IC's down-to-earth owners to better interact on a more personal level with their customers.
The website redesign helped cement Import Concern's status as one of the best Japanese vehicle importers in Canada.