Import Concern

...business cards for one of Canada's leading auto importers.

Jen Pawlowski's Introduction Cards

Import Concern required extremely lean business cards. Since most of their business is conducted via their website, they had no need for a whole host of information to be displayed on their cards.

Simple touches like the logo being designed to resemble an aftermarket tuner steering wheel, and the text being right-aligned to echo the right-hand-drive nature of their vehicles help reinforce the brand while retaining the impact of at-a-glance recognizability.