The University of Alberta's Co-operative Student's Education Association approached me to design a poster for an educational evening they were planning with Style for Success.
The poster had to stand out in a sea of other promotional material and attract the attention of business students. To accomplish this, I proposed that we create four different colour versions of the poster and post them side-by-side. I used subdued yet attractive colours to further create contrast against the loud colours of the other advertising.
It worked, the dinner sold out quickly.