Now accepting commissioned freelance projects.

• Business Etiquette Dinner
• Fashion for a Cure
• Jen Pawlowski
• Import Concern
• Nothing You Can Do

• CFBT
• Cielo
• Weslease
• Royal Bride
• Luna Nova
• Dee Pak

• Import Concern

Dee Pak

...adventurous branding for a climbing and mountaineering company.

Logo and business card, below.

Student work. Dee Pak is a fictional climbing and mountaineering company.

The stylized mountain goat—taken from a dingbat font family—anchors this logo's pure typography. Unique touches like upright text designed to call to mind a cliff face or stalactites remind the customer of the "vertical" nature of the company.

A digital catalog was also created, in PDF form. Check it out (3.6 MB, zipped).