Logo and business card, below.
Student work. Dee Pak is a fictional climbing and mountaineering company.
The stylized mountain goat—taken from a dingbat font family—anchors this logo's pure typography. Unique touches like upright text designed to call to mind a cliff face or stalactites remind the customer of the "vertical" nature of the company.
A digital catalog was also created, in PDF form. Check it out (3.6 MB, zipped).