Cielo

...light and airy branding for a chain of upscale boutique hotels.

Citizens for Better Transit Logo

Logo and business card, below.

Citizens for Better Transit Logo

Student work. Cielo is a fictional, upscale hotel and spa chain. Cielo translates to "sky" in English. The open forms and light typography were intended to represent calmness and relaxation, while the vivid shade of sky blue was intended to be vivacious and rejuvenating, just like a stay at the Cielo.